About CRU Videos
Eloquent images… enduring messages
We are committed to communicating messages, concepts, and experiences mainly about farming technologies. We accomplish this with images and videos that are pleasing to the eye, and a narrative aimed at the specialist as well as at the public, fulfilling our clients’ goals.
A solid knowledge of agriculture, combined with the ability to capture telling images, and to ask specific questions during interviews, enables us to create enjoyable content with long-lasting messages for the target audience. Our goal is that the final recipients of an audiovisual product learn, transfer information, or participate in networking, achieving the clients’ objectives.
The proposal can be applied to educational, broadcasting, or commercial campaigns. This could be beneficial to industries such as agriculture, livestock, forestry, fishing, environmental, yours, among others.
Professional Trajectory Summary
As an agronomy professional, having been to multiple places where I have learned
about customs, work habits and, most of all, about the main crops and their
management, I understand how customs are linked to management, leading to different results.
As a result of this journey, I have become a fervent promoter and driver of technologies that make for a more efficient and sustainable agriculture. In the last few years, I captured/created educational videos where producers, students, and agriculture professionals told of their experiences live. In the videos, the users or, in some cases, ag researchers talked about topics ranging from the functioning of specialized farming machinery to the most revolutionary and novel agricultural practices. These pictures and videos were taken from ground level as well as from space with the use of drones, and implementing other strategies to visually communicate each message, each technology, each experience. The final products were later distributed by/to the main media channels, reaching thousands of farmers, agriculture professionals, businessmen, and university students.
“a good picture, a good video, communicates better than words because they become engraved in our retinas”
Our Planet’s Health… We Can All Contribute
As a lover of both aquatic and terrestrial fauna and flora, I had the opportunity to record
innumerable scenes and pictures of animals, plants, and underwater life in their
environments. This led me to wonder how to contribute to the good stewardship of each
resource, each being. I feel I can contribute to the health of the planet by depicting in
pictures and videos what we can do to that end; to promote caring for the planet is to
care for those coming after us.
Who is this geared to?
We focus on agricultural companies and universities, and on those related to the
stewardship of natural resources, whether start-ups, universities, or NGOs that need to
communicate and highlight their message or proposal.
How is this done?
Starting from the client’s objective, we first analyze what needs to be communicated
and to what audience and environment. The key to achieving the client’s goal is to have
a complete understanding of the need.
Based on that, we submit a commercial proposal and task planning. This centers on
making the necessary visits to the action site to capture pictures and videos to illustrate
the message.
Lastly, we begin the editing process of pictures and videos to achieve a final product
that is simple, esthetic, and of good quality content.